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Beta update:

Pilot store, 6 mo review of Used dept:


Task: 

Compare 2023 vs 2022, duration: 90 Days.


Sales:

  • Used VINs Inventory Count: -15% less Used VINs <--Important--
  • Used sales avg +29% above 2022 (3 months in a row)


Google Analytics: Used VDPs Only, '23 vs '22:

  • All Visits: +66%
  • Returning Visits: +93%
  • Avg Time on VDP +32%


CarGurus, CARS, AutoTrader (combined),  '23 vs '22:

  • SRP Views: +38%
  • VDP Views: +14%
  • Leads: +16%
    • note: reduced AT spend by 50% plus VIN count -15%



Google Analytics

[ATTACH=full]7952[/ATTACH]



3rd Party Classifieds -  CarGurus + CARS + AutoTrader (p.s. data from [USER=4779]@George Nenni[/USER]'s GA4 ;-)

[ATTACH=full]7953[/ATTACH]


The Money Shot (ty [USER=14973]@CassieCrampton[/USER] ;-)

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