Here is a look at AML's performance with our pilot store Reymore.com. We began very slowly in mid Jan. with the oldest VINs 1st.
Results? This chart shows what "retailing out of aged" best case looks like.
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This chart (above) looks at Reymore's aged units as a % of it's standing USED inventory.
From my POV, Reymore.com was a perfect test bed (see below).
Looking at avg age of used retail SALES, we get confirming trends
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SALES of old VINs is how you whittle down the pile.
Reymore.com was a perfect test bed.
- Small Chevy point in semi-rural setting. Shoppers have to drive by the 'big chevy points to get to reymore. (i..e. Reymore is not a big brand store, they have to work hard to draw traffic past the mega stores)
- A very progressive GSM (Bill Bertram) knows he has to work harder to get the sale. He has near zero sales rep turnover, a 'team sale' payplan, high review ranks, and liberal use of D.I.S.C. tech. Bill prefers small batch IPAs and he prefers Small Batch Vendors too (i.e. frikentech, Search Engines MD, AutoMagic Labs, etc). He keeps his ad budget low, works the classified sites, prefers not to buy upgrade packages. Reymore has a dedicated UC buyer that is an exceptional sniper
Reymore chooses to retail out of aged.
They don't use mega discounting to sell down it's aged.
Below is Reymore's current 'deal bucket profile' for it's > 70 day old VINs. Very sleepy
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This is Reymore's current 'deal bucket profile' for ALL VINs.
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Very sleepy. Bertram chooses to out work his sleepy competitors. Small batch vendors are his 'ace in the hole'.
Summary: Reymore spends less,
- less on ads,
- less on VIN discounting.
p.s. Dolan Toyota is our 1st beta and the end of June marks the 45 days. Data is being compiled... more as it comes.
p.p.s. if you have questions or thoughts, feel free to post or DM me.
