One of the things I wonder with a situation like this is whether customers are actually ingesting the information and make a decision because of it, or is it just showing the customer how much more the dealer cares about their inventory, etc. Either way, it's a win.
This exactly.
Words on the image will almost certainly increase clickthroughs - people want to know what it says.
If this wasn't working, you would then see a sharp drop off in VDP to Lead conversion because the extra visits would bounce off.
Not yet, but definitely looking at it.
Struggling with how to get the right pieces of information to advertise and wondering if that needs to be a human or not.
For example, is GPS really still a selling feature?
