Our team is 2,500 build sheets into this experiment. I am posting here, in the DealerRefresh tradition, sharing leading edge ideas in the hopes that constructive comments and criticisms may help us ALL strike gold.
We all see the VINs getting a lot more expensive, but, we forget how LOADED these cars are getting.
Here are two Tundras:
[ATTACH=full]8145[/ATTACH]
Extra equipment on the 2022 (not installed on the '14):
- Safety and Security features (+11)
- Dash/Entertainment Technology features (+4)
- Comfort features (+7)
- Exterior and Appearance features (+1)
Many car shoppers are OUT OF MARKET for several years. Many new tech features on the 22' are totally new to many shoppers. (i.e. This 2014 could be the tradein).
