While Exploring SRP-to-VDP click thru ratios (red line), here is a cars.com plot that is very interesting.
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Logically, I would have expected that if >50% of the inventory is in the GREAT DEAL bucket (blue line), the SRP/VDP ratios (red line) would rise and fall with the GREAT DEAL ratios.
Why?
--Bad Cars Data?
--Cars SRP default "Best Match" algo does NOT give priority to 'Great Deals' (vs 'gurus leading with Great Deals)
From my seat, this chart is illogical AND CONCERNING. Interestingly, over time, the SRP/VDP ratio is stuck in a tight range. I'll compare this to Gurus.
Anyone else gone down this rabbit hole? Please share.
