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Dealer PSA: Audit your used VDPs ASAP.

IDEA: For your next sales meeting, pick your oldest VINs. Print and hand every rep one window sticker and a highlighter. Tell them to go to the VDP and highlight EVERY missing feature on the window sticker. Pay them $1 for each one and a reward for the most missing features.


Brace yourselves, it's going to be ugly. GOOD NEWS: If you fix this your competitors are asleep.