11,000 surveys*
71% of new vehicle intenders say their next new vehicle should “have technology that prevents careless mistakes,”
[ATTACH=full]8310[/ATTACH]
PROFILE of Biggest Tech Seekers, AutoPacific Post
--Gen Y (+14%pts)
--With 1 or 2 children in the household (+10%pts). Additionally
--luxury brand vehicle and have a stronger interest in alternative powertrains, from hybrid to electric.
*11,000 licensed drivers in the U.S. who plan to acquire a new vehicle within the next three years
