Dare to be Different.
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Auto dealers were once the kings of creative retailing.
Somehow, our amazing industry has sold its soul to VELOCITY and obsession with lead gen.
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Auto Retail is a Zero Sum Game. Merchandising is a weapon, it is highly strategic and tactical. Winning merchandising is knowing your competitors are asleep and creating differentiation between your CX and theirs.
Dealers, awaken your inner-merchant, let go of demanding that ad spend and analytics drive your decision making. Find a creative partner to leverage your digital presence and insert your story inside your digital store and the digital malls (i.e. aggregators).
