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I would actually expect vdps to go down if the sharing of this was outside of the website as the vdps tend to go way up at the end. I remember studying a ton of data by media channel that had 100% verified attributed sales to understand what non-attribution based markers in upstream data best correlated to sales.


The page views would spike out of proportion to the number of users because it was the same few users going back in some case 30-50x to the same vdp.


I like how you kept the price off this. 1 it will change and 2 this is about value and establishing the whys.


There are key moments in the video that i think you can show the timestamp to user. This way they can go to that section of the video or share that section with someone else easier. Its 2:30 but it really like 10,  15 second sections.