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#UncleJoeRant. (1 of 5)

In the internet era, our industry has had little innovation and has lagged other industries.  IMO, dealers have not demanded anything but lead gen from digital vendors, and this is why:

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(above) Back in the day, when the internet was a baby, Dealers saw the internet customer as a sideshow, they created stand alone departments and pay plans for "My Internet Sales".