And so many dealers still don't believe photos make a difference. I had a dealer say Kia will send full AI jellybeans VIN matched to a dealer's new inventory for $75 a month.
I haven't been on the outside to be a consumer in a long time, but I try to keep my customer goggles on and I ask questions of those I can about their process and perceptions. Most interesting is hearing that a dealer's pictures tell a lot about the culture/personality before someone walks in the door.
