Shopper Focused Merchandising.
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Dealer Focused Merchandising.
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Merchandising has one job to do... it's is a weapon to crush your competitors.
Shopper Focused Merchandising is not rocket science, it's hard work. (that's why it's so rare).
- It MUST make your competitor's Year/Make/Models/Trim look weak and
- It must make the dealer brand-message 'compliment' the presentation (not dominate the presentation).
