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I understand what you are saying, but a mobile CRM isn't necessarily for sending communcations to the customer.

Our current system already allows sending emails from any mobile device to stop the response time clocks. That is kind of different from having a mobile CRM on your phone.

What about a CRM that can send you a text message that you received a new lead, with a link to view more? You can then jump right in to your mobile CRM and see everything about the customer, their history with your dealership, and then click one more button to call them from your mobile phone?

Or what about letting all the managers in the store have access from anywhere to see how their store is performing. They could view manager dashboards and their own custom dashboards built on a custom reporting engine?

There are lots of good reasons for a mobile CRM. Our users have came up with some awesome ideas.