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You could get quite robust with a simple model.  Here are some ideas:


  • What is the response rate on leads this user has answered?  I would rate this highest.
  • What is the closing rate?
  • If you can break the closing rate out by source, you can assign by certain sources.
  • Is this user better over the phone or email, and assign based on customer communication preferences
  • Past sales history with certain vehicles can dictate which user gets what leads with vehicles on them
  • Appointments on trade leads - who does the best with those?