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Earth Shattering stuff from the Moz blog - Why I Stopped Selling SEO Services and You Should, Too

  • Search "best headphones" - No product pages, all articles
  • Search "restaurants in Miami" - Not a single result on the first page is a restaurant's website.
  • Search "plumbers in San Francisco" - Not a single result on the first page is a website

Huh?!


They go on to make this recommendation: 

The long-winded point I'm trying to make is this:


It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web.


By understanding who our target audience is and where they spend their time, we can attack those platforms and build an organic presence.


    • If you're an attorney, you need to be on sites like Avvo, Lawyer.com and Find Law because they dominate the SERPS
    • If you're a local business, Yelp and Thumbtack are crushing it right now
    • If you have an e-commerce store, get your product on as many platforms where your customers are as possible (including Pinterest)
    • If you sell large-ticket B2B services, SlideShare and LinkedIn are gold mines for connecting with C-suite executives looking for information

The list goes on and on...


There is a place for third party sites.