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Yes [USER=176]@brianpasch[/USER], the "poll' was more Buzzfeed than Pew Research Center. And yes it was click bait. Yes, I do very much agree with you that a balanced strategy works best (so the best answer would be "None of the above"). And yes, I can see that this post struck a nerve with you.My nerves are a little raw as well, from years of consultants and 'experts' (not you, but you know the players) constantly saying "third party sites are parasites, just replace them with SEO and PPC."There is more to marketing than visibility and even "connecting with consumers" -- Purchase intent, perception of the dealership, etc. all come into play with ‘high involvement buying decisions’ like automobiles. Consumers love to compare and listing sites are made to help consumers do just that.
Yes [USER=176]@brianpasch[/USER], the "poll' was more Buzzfeed than Pew Research Center. And yes it was click bait. Yes, I do very much agree with you that a balanced strategy works best (so the best answer would be "None of the above"). And yes, I can see that this post struck a nerve with you.
My nerves are a little raw as well, from years of consultants and 'experts' (not you, but you know the players) constantly saying "third party sites are parasites, just replace them with SEO and PPC."
There is more to marketing than visibility and even "connecting with consumers" -- Purchase intent, perception of the dealership, etc. all come into play with ‘high involvement buying decisions’ like automobiles. Consumers love to compare and listing sites are made to help consumers do just that.