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Dan- What was the quality of the increased traffic - did they view VDP's and multiple pages? Do you filter out bot/web crawler services in Analytics so your data is clean? Was there an improperly functioning ad campaign that caused this increase in traffic?I have a Client that had a large media company execute a banner display ad campaign that resulted in a 4x increase in traffic to his site. The vendor said that is was due to his ad campaign running during a highly visited week...i.e. Auto Show week. I knew better, it was due to an improperly functioning ad unit that had a Close button that didn't close the ad, but it sent those Close clicks directly to his site. Resulting in a 99.999% bounce rate.
Dan- What was the quality of the increased traffic - did they view VDP's and multiple pages? Do you filter out bot/web crawler services in Analytics so your data is clean? Was there an improperly functioning ad campaign that caused this increase in traffic?
I have a Client that had a large media company execute a banner display ad campaign that resulted in a 4x increase in traffic to his site. The vendor said that is was due to his ad campaign running during a highly visited week...i.e. Auto Show week. I knew better, it was due to an improperly functioning ad unit that had a Close button that didn't close the ad, but it sent those Close clicks directly to his site. Resulting in a 99.999% bounce rate.
