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Regardless congrats.  I would check your cpc traffic YOY and see which campaigns contributed to the growth and drill down to the KPI's that matter most to you.


Then, take a look @ organic referrals from WMT.  You prb saw this Pigeon: Search Engine Land's Name For The New Google Local Search Update which was aimed at local queries on July 24.  You might find a few organic golden nuggets that came through for your dealerships.


Lastly, if you haven't already done so, read this https://twitter.com/trumanhedding/status/494959973772705792.  Study from Groupon shows up to 60% of "Direct" traffic is actually Organic.  That's why I suggested you look @ WMT.