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I rebuilt all of the Campaign Structure and really bought into the idea of Negative Keywords and Match Modifiers in creating new Adgroups under each Campaign. I go into some of the details in this article How Negativity in Adwords Can Yield Positive Results which I must admit is getting nowhere near the air play it deserves!I have reduced the budgets by around 20% across all dealerships. We are now running Lean and Mean
I rebuilt all of the Campaign Structure and really bought into the idea of Negative Keywords and Match Modifiers in creating new Adgroups under each Campaign. I go into some of the details in this article How Negativity in Adwords Can Yield Positive Results which I must admit is getting nowhere near the air play it deserves!
I have reduced the budgets by around 20% across all dealerships. We are now running Lean and Mean
