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This is one of my all time favorite posts on Dealer Refresh. It never got the attention that I thought it would get.

With the shift in the market, this might be a good time for some of us to revisit this one.

I encourage everyone to not just scan this, but stop and think about it. Consider how this fits into our specific business models.

We have unquestionably been in a Funnel based industry for the past couple years. This is changing fast.