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We've spent some money trying to better tie our non-digital advertising to our website. In our very rural area, we've had some success by driving traffic to our website through newspaper, radio, signage, and snail mail. We've also upped our paid advertising, added ContactAtOnce chat, and had some moderate success with using SMS.


It may be because we are in a very Autotrader-dominated area, but the quality of leads we were seeing from Cars.com were just awful so almost anything we've done has been a better ROI than Cars.com was. Obviously, every situation is different...and like we discussed with Cars.com, we can always come back if we're making a mistake.