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We cancelled Cars.com, Autotrader, car guru and all other source of 3rd party leads except the OEM 3rd party. We invested half of our saving into SEO, PPC and SEM and it has been a huge step forward. Once we realized the 3rd party leads were essentially crap, we focused on finding customers that really wanted to purchase. I would highly suggest to re-think your strategy and stay away from 3rd party lead providers.