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By "crap", I mean that too often, the lead coming from a 3rd party site are customers located in the High funnel on the sale process + the leads are being sent to many many dealers at the same time.

Trying to get a hold of a customer like that is a hard task and I don't know if paying $25 a pop is necessary.

The ROI is usually not enough to keep paying for 3rd party leads.

It may work for markets such as Los Angeles and Chicago, but for us here in Idaho falls, it was just a waste of money.


All I know for sure is that since we started investing 3rd party lead money into PPC and SEo and SEM, we have seem a huge increase of traffic + an increase of quality leads such as E-price  etc... Especially on our GM website that wasn't doing very well.

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