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Lightnup - love it when you pop in out of nowhere. We miss you! Glad you brought up mobile...Of shoppers who used a smartphone to do research at a dealership in the study, 56% visited a major third-party marketplace site, far surpassing the use of manufacturer and dealership sites while on the lot. A trend that will likely only grow with the rapid consumer adoption of smartphones, dealers can use this new mobile behavior as an opportunity to build trust with potential customers by encouraging open access to information, being transparent throughout the sales process and, in turn ,reinforcing the dealership's value. - Cars.com
Lightnup - love it when you pop in out of nowhere. We miss you!
Glad you brought up mobile...
Of shoppers who used a smartphone to do research at a dealership in the study, 56% visited a major third-party marketplace site, far surpassing the use of manufacturer and dealership sites while on the lot. A trend that will likely only grow with the rapid consumer adoption of smartphones, dealers can use this new mobile behavior as an opportunity to build trust with potential customers by encouraging open access to information, being transparent throughout the sales process and, in turn ,reinforcing the dealership's value. - Cars.com
