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It's simple.  Put on your shoppers hat and visit the site.   If the site ads value to the shoppers needs , then submitting a lead has  value to the shopper. 


In other words, if the site has no important benefit to the shopper, then, neither do the leads that come from it.  For example, big a** classified sites are a marketplace where a shopper can see everything in their market. That's a valuable shopper UX. 


Yes, shoppers here can be high up the funnel and they don't answer the emails back, but, depending on your business profile, this maybe the only time they'll ever see your name.


p.s. "Car shoppers are a riddle wrapped in a mystery inside an enigma, but perhaps there is a key. That key is understanding shopper's needs."