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Yup, Neal nailed it.  

Marketing decision makers must know 90% of automobile shoppers are invisible. If you cancel Autotrader/Cars.com because you can't see the traffic and the cost is too high (read: Poor ROI)...ask yourself, is the problem AutoTrader/Cars, or, you (the decision maker)?

I am not for-or-against Autotrader/Cars.com, I am against wild-ass gut calls based on a decision makers need-to-see-a-lead to prove value. 

This is why the survey at delivery that I've been talking about all over the forums is so critical.

p.s. would you list a house with a realtor that told you they pulled out of Trulia and Zillow?  Hell no.

p.p.s. If your realtor ran mega TV ads and was all over the net and had the best website with in your market, then, you wouldn't care about Zillow and Trulia (as much).

p.p.p.s. If your in a whore's market with dealers "racing to the bottom" and your store is not built for that game, then GTFO.

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