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Marketing to online can get costly with adwords and tracking click thrus.  Then you want to figure out conversion rates of those that click through your ads that continue to a prospect.  To do that you have heat maps which show you what the prospects are clicking on the most when they get to your site.


If a full time commitment is made to SEO and online marketing, it can be done, with a considerable amount of investment. 


Keep in mind social media is free, but requires consistent content to be provided.