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Jerry,Great point.If you notice the websites that I showed are build by DealerLab.com and the content (text, blogs, etc) is built by ContentMotive.com. The DealerLab.com team has to be concerned with compliance, site performance, inventory feeds, VDP, SRP, video integration, etc. ContentMotive.com team has to be concerned with content uniqueness, bounce rate, index ability, SEO form VS readable, etc.Creating website platforms for the automotive industry and customer/SEO content are two different things and for that we divided the companies long time ago.We rarely work with dealers with touching DMAs unless they are huge (like 30-40 miles in between them, which that has happened to us). So while content can't be mass produced there is also a knowledge base learned over the years about what to do, how to do it, etc. Don't buy content from your wife's cousin Bill because he can't find a job and he speaks English.
Jerry,
Great point.
If you notice the websites that I showed are build by DealerLab.com and the content (text, blogs, etc) is built by ContentMotive.com. The DealerLab.com team has to be concerned with compliance, site performance, inventory feeds, VDP, SRP, video integration, etc. ContentMotive.com team has to be concerned with content uniqueness, bounce rate, index ability, SEO form VS readable, etc.
Creating website platforms for the automotive industry and customer/SEO content are two different things and for that we divided the companies long time ago.
We rarely work with dealers with touching DMAs unless they are huge (like 30-40 miles in between them, which that has happened to us). So while content can't be mass produced there is also a knowledge base learned over the years about what to do, how to do it, etc. Don't buy content from your wife's cousin Bill because he can't find a job and he speaks English.
