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Bill,


So what I see wrong with the message (not yours but how it can come across)?


Looking at your list made me think that the items we need to work to get our web presence in line are not different now than in the past but that they have to be worked in a different way (more emphasis into ones than others) and with a different quality (for example inventory videos VS custom videos).


The meaning of optimizing a website has changed, videos have moved from mere inventory videos to custom information-value videos, the custom content used to refer to as custom description on a vehicle and now refers to model or trim line explanations, etc.