Reply to thread

I think lightnup says it all. It is easy to cancel classified vendors based on low lead and call counts. But the shrewd metric to look at is vehicle detail page views, and many dealership decision makers don't know these numbers from their own websites, let alone their 3rd party listings. For me, my threshold is about a buck per view, and historically, Cars.com generally meets this benchmark. Autotrader is almost always way over on this measure, but I console myself by thinking of them as the most expensive TV station in town. In short, it's about eyeballs, because today, people click tires long before they ever kick them.