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What I highlighted in blue is the only weakness in your argument. Most of the web is now "bot traffic" and you can't count total views of a VDP or your inventory as it is far..far..far.. from accurate. The supplement to your argument is about "Attribution". Is Cars.Com and AutoTrader part of a consumers online browsing habits when looking to purchase or lease a car. And, if yes, how heavily are they weighted out of all the places your cars display online? Finally, what are Cars.Com & AutoTraders weighting versus other sites? IE; Are they always in the consideration set of where shoppers will go to find a car online? If so, how much?Ultimately one has to determine what 3rd Party venues your dealerships cars are on, how often those sites are top of mind for consumers searching for a car versus how much $$$ that attribution worth. Attribution Cost VS. Yield Analysis For now Cars.Com and AutoTrader are in the consumer mindset, albeit increasingly becoming watered down by the True Cars, Car Gurus, etc etc of the world creating noise or disruption in the space.The problem is no one talks about attribution in the buying funnel, and attribution is everything-
What I highlighted in blue is the only weakness in your argument. Most of the web is now "bot traffic" and you can't count total views of a VDP or your inventory as it is far..far..far.. from accurate. The supplement to your argument is about "Attribution". Is Cars.Com and AutoTrader part of a consumers online browsing habits when looking to purchase or lease a car. And, if yes, how heavily are they weighted out of all the places your cars display online? Finally, what are Cars.Com & AutoTraders weighting versus other sites? IE; Are they always in the consideration set of where shoppers will go to find a car online? If so, how much?
Ultimately one has to determine what 3rd Party venues your dealerships cars are on, how often those sites are top of mind for consumers searching for a car versus how much $$$ that attribution worth.
Attribution Cost VS. Yield Analysis
For now Cars.Com and AutoTrader are in the consumer mindset, albeit increasingly becoming watered down by the True Cars, Car Gurus, etc etc of the world creating noise or disruption in the space.
The problem is no one talks about attribution in the buying funnel, and attribution is everything-
