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The obvious long term goal would be driving as much of direct traffic to your website/brand as possible. A LA carmaxHowever our marketing budget comes nowhere near close to cars.com. Hence, if you have the "perfect" inventory with some attractive pricing, these third parties would be extremely beneficial.. Cars.com is a no-brainer for us when you compare the marketing dollars spent to the amount of vdp's generated. (which also helps push some organic traffic)Cheers
The obvious long term goal would be driving as much of direct traffic to your website/brand as possible. A LA carmax
However our marketing budget comes nowhere near close to cars.com. Hence, if you have the "perfect" inventory with some attractive pricing, these third parties would be extremely beneficial.. Cars.com is a no-brainer for us when you compare the marketing dollars spent to the amount of vdp's generated. (which also helps push some organic traffic)
Cheers
