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I'm not a dealer so I can only talk about what I'm looking for as a customer.


If you are not going to compete on price, then knock it out of the park on service and vehicles that have been go over as much as possible.


Covid has caused that fundamental shift in purchasing patterns so I really think that people are going to be more and more split between price / digital and old fashioned service.I choose the dealer over Firestone because I wanted service and peace of mind.


Communication ... keeps marriages going!