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Pricing issues... pricing issues everywhere!3rd party sites and the website don't have prices that agree with one another. We have to be ensuring pricing accuracy regularly. Why do dealers just hope the pricing is accurate! Verify!We have now done a complete retraining and both internet leads and phone up. Now time for the follow up training. I don't believe in training. I believe in training in the classroom, then training on the job, then following up on the training, and then holding people accountable to said training. Make sure they have the training, the tools they need to be successful, they know the expectation, and then hold them accountable to that expectation.I'm taking a look at commissions earned previously and my expectations of them going forward. With the losses the dealership is taking, I don't believe salespeople are making anything off of what they are selling. With where we're at, I'm thinking we are going to need thin margins for a period to move metal, so I don't see it getting any better. I'm thinking this might be a good time to move to a non-commissioned sales staff and use it as an organic selling point.Thoughts?
Pricing issues... pricing issues everywhere!
3rd party sites and the website don't have prices that agree with one another. We have to be ensuring pricing accuracy regularly. Why do dealers just hope the pricing is accurate! Verify!
We have now done a complete retraining and both internet leads and phone up. Now time for the follow up training. I don't believe in training. I believe in training in the classroom, then training on the job, then following up on the training, and then holding people accountable to said training. Make sure they have the training, the tools they need to be successful, they know the expectation, and then hold them accountable to that expectation.
I'm taking a look at commissions earned previously and my expectations of them going forward. With the losses the dealership is taking, I don't believe salespeople are making anything off of what they are selling. With where we're at, I'm thinking we are going to need thin margins for a period to move metal, so I don't see it getting any better. I'm thinking this might be a good time to move to a non-commissioned sales staff and use it as an organic selling point.
Thoughts?
