It seemed like we had some momentum going to start the month, but we've stalled out the last two days.
I made some pricing adjustments today and starting a new campaign for new cars. Hoping that can provide a spark.
It may have partly been because it was slow, but today felt like the first "normal" day that I've had since I've been here. Either getting settled in or I'm just not doing enough. Ha.
Putting the final touches on our new overlay. Hoping to have that done soon. I know that may sound small to some, but something every customer will be looking at I take pretty seriously.
Staff seems to be finding a groove and is understanding the change in expectations. They seem more comfortable with it now. It's possible that selling cars was helped fix that so it could only be temporary. We will see if the morale dips again if we continue to have a slow stretch.
I continue to work on no cost ways of attracting organic activity (i.e. blog posts, GBP posts, Facebook posts, etc.). Also still waiting for our Bing Places for Business profile to be approved and activated. Dealers, do not underestimate Bing. You can easily sync your Bing and GBP profiles.
Also still in the process of making some minor tweaks to our website.
Starting to get buy in from those involved in the used car department on getting cars through, service, body, and detail. They seem to finally be understanding the urgency.
