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I have given this a lot of thought Richie. Through my overthinking process, I decided that I do not want to automate reviews. There are a couple different reasons, but the most obvious is that if the process is automated then we will be asking for reviews from customers that potentially didn't have the best experience. Say they had a problem with an airbag light that came on 2 days after they purchased. Of course we are going to pay for that repair...but the airbag part is on backorder. In an effort to put this fire out as fast as we can, we decide to start calling around looking for this part at a salvage yard. Now the customer gets a review request.


If we REALLY want to boost our reviews, there is only one way that I know that actually works.  When the customer is waiting with the salesperson before they go into the finance office, ask the customer to leave a review. That is the point in the journey that the customer actually wants to leave the review. They are excited about their new vehicle purchase, they are happy with everyone at the dealership, and they sitting there with nothing to do anyway.