I mean no disrespect, but here are a few things to consider on the website:
Right now, your site takes 7.6 seconds for the first content paint, which means Google will limit how often and how deeply it crawls your pages. Even worse, your largest content paint takes 30.7 seconds, which results in a Google penalty and is costing you leads.
Performance Fixes:
- Ditch the video – It disrupts user flow. A single still image with a strong CTA would work much better.
- ADA Compliance – The add-on you’re using slows the site down without actually making it ADA compliant. ADA is about providing an equal experience—not forcing users to click links and adjust settings.
Title Tag Issues:
Your homepage title is too long and not optimized for SEO. Here’s why:
- Too long – Google only shows the first 50-60 characters.
- Too generic – "is a Nissan dealer selling new and used cars" is wordy and lacks focus.
- Weak local targeting – "Rolla, MO" should appear earlier for better local SEO.
- Missed branding opportunity – "Al West Nissan" is important, but it shouldn’t dominate.
Better SEO Title:
✅ "New & Used Nissan Cars for Sale in Rolla, MO | Al West Nissan"
Why This Works:
- Main keywords first – Focuses on search intent.
- Stronger local SEO – "Rolla, MO" is in a prime position.
- Clear branding – "Al West Nissan" is still included but balanced.
Meta Description Issues:
Your current meta description is okay but not compelling. Here’s how to improve it:
- Lacks urgency – Doesn’t grab attention.
- Too repetitive – "Nissan sales, service, parts, and financing" is generic.
- No CTA – A strong call to action improves click-through rates.
Better SEO Meta Description:
✅ "Looking for a great deal on a new or used Nissan in Rolla, MO? Al West Nissan offers top prices, easy financing & expert service. Visit us today!"
Why This Works:
- Starts with a question → Engages users.
- Adds urgency → "Great deal" and "top prices" create interest.
- Strong CTA → "Visit us today!" encourages action.
Google sometimes rewrites descriptions, so make sure the first 150-160 characters are as engaging as possible.
I can point out more areas for improvement if you’d like, but I’ll stop here for now as I don't want to step on any toes. Let me know if you want more ideas to improve the site!
And keep in mind you can add blog post all day but if Google can't spider it they can't rank it and those load times are preventing Google from being able to spider it.
