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Regarding the page speed conversation, ranking and conversions on site. Few good takeaways are shown in this Shift Digital report from last year: https://www.shiftdigital.com/user_area/content_media/raw/2024Q4AutoReport.pdfAlso attaching the 2025 one as I know Bill cut a lot (or maybe all?) of ad spend, 3rd party leads, etc. Lots of good stuff that you can take into account when you start fresh: https://www.shiftdigital.com/user_area/content_media/raw/2025AutomotiveDigitalShoppingTrendsPulseReport.pdfNot a silver bullet by any means, but will at least give you some rounds to put into the chamber while you take some shots at the target.
Regarding the page speed conversation, ranking and conversions on site. Few good takeaways are shown in this Shift Digital report from last year: https://www.shiftdigital.com/user_area/content_media/raw/2024Q4AutoReport.pdf
Also attaching the 2025 one as I know Bill cut a lot (or maybe all?) of ad spend, 3rd party leads, etc. Lots of good stuff that you can take into account when you start fresh: https://www.shiftdigital.com/user_area/content_media/raw/2025AutomotiveDigitalShoppingTrendsPulseReport.pdf
Not a silver bullet by any means, but will at least give you some rounds to put into the chamber while you take some shots at the target.
