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Are dealers comfortable with this? IMO, it's the first step in outsourcing your sales floor to third parties like TrueCar.


Is this a system dealers would want to buy? I know Shop, Click, Drive failed - but in my opinion for very different reasons. If this gains traction and I'm a dealer I'd be doing everything I could to build my own web property and not let someone like TrueCar slowly begin using leverage against my business!