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IMO, TrueCar's biz model has a loud bark, but a weak bite. it's built on one 'user story': "I know the exact yr/make/model/trim and a price comparison service will help me decide which dealership to visit". Price comparison services have been around for years and haven't made a dent in our space. [ATTACH=full]2493[/ATTACH]My instincts tell me that the moment TrueCar pulls it's TV ad spending, it's traffic falls dramatically.
IMO, TrueCar's biz model has a loud bark, but a weak bite. it's built on one 'user story': "I know the exact yr/make/model/trim and a price comparison service will help me decide which dealership to visit".
Price comparison services have been around for years and haven't made a dent in our space.
[ATTACH=full]2493[/ATTACH]
My instincts tell me that the moment TrueCar pulls it's TV ad spending, it's traffic falls dramatically.
