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I'm seeing this from both ends. I work part time F&I and manage our internet department. We do alot of business with USAA because our store is located next to the Naval War College . And we're losing some finance opportunities because customers are following the process from getting a price to securing financing. Maybe USAA is bad example because they have a loyal customer base. But they are very competitive with rates just like Navy Fed is. Although Navy Fed isn't connected with TrueCar.....yet.Those of you using TrueCar at your stores, how are you overcoming this obstacle with the financing side?My fear is banks like Wells and some of the other big boys will partner up as well. Thoughts anyone?
I'm seeing this from both ends. I work part time F&I and manage our internet department. We do alot of business with USAA because our store is located next to the Naval War College . And we're losing some finance opportunities because customers are following the process from getting a price to securing financing. Maybe USAA is bad example because they have a loyal customer base. But they are very competitive with rates just like Navy Fed is. Although Navy Fed isn't connected with TrueCar.....yet.
Those of you using TrueCar at your stores, how are you overcoming this obstacle with the financing side?
My fear is banks like Wells and some of the other big boys will partner up as well. Thoughts anyone?
