Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
I would expect to see this trend to continue. I think there's a lot of leverage that can be lost by having Cars.com, AutoTrader, etc. bringing a full service buying process to the market as I think it is a real possibility.My thoughts are that dealers need to offer more paths to the sale (retail, online, wholesale, corporate, etc). I would expect to do more business online rather than lead-gen like it is now. This includes integrating my lenders, insurance products, warranties and other financial products, etc into my web property. This doesn't mean retail is dead. My parents won't ever buy a car online. But a lot of people including myself would prefer to use this channel. Then there's corporate and "wholesale" type programs that can be offered that I think will increase sales volume as well. The goal of this is to do this before somebody else does. There's a lot of leverage that I think can be lost here so I do think this is pretty important and I would be absolutely shocked if a vendor like Dealer.com was not already working on this. If I'm a dealer this is the solution I'd be shopping for.
I would expect to see this trend to continue. I think there's a lot of leverage that can be lost by having Cars.com, AutoTrader, etc. bringing a full service buying process to the market as I think it is a real possibility.
My thoughts are that dealers need to offer more paths to the sale (retail, online, wholesale, corporate, etc). I would expect to do more business online rather than lead-gen like it is now. This includes integrating my lenders, insurance products, warranties and other financial products, etc into my web property. This doesn't mean retail is dead. My parents won't ever buy a car online. But a lot of people including myself would prefer to use this channel. Then there's corporate and "wholesale" type programs that can be offered that I think will increase sales volume as well. The goal of this is to do this before somebody else does. There's a lot of leverage that I think can be lost here so I do think this is pretty important and I would be absolutely shocked if a vendor like Dealer.com was not already working on this. If I'm a dealer this is the solution I'd be shopping for.