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And on that note... TrueCar missed it's financial goals this Q:http://www.autonews.com/article/20150723/RETAIL/150729932/truecar-calls-second-quarter-a-wake-up-callThere is a MOUNTAIN of insights from the TrueCar experiment.Problem:"Revenues and profits will fall short essentially because fewer consumers bought cars through TrueCar in the second quarter."Why?:“We had a lot of prospects this quarter... We had enough to hit our numbers, we believe; we just didn’t close enough."What's wrong? "we have to invest more in the [TrueCar] experience to turn those prospects into unit sales.”Ouch. The TrueCar model is weaker than expected. No PR can fix this. This maybe Scott Painter's greatest test ever.
And on that note... TrueCar missed it's financial goals this Q:
http://www.autonews.com/article/20150723/RETAIL/150729932/truecar-calls-second-quarter-a-wake-up-call
There is a MOUNTAIN of insights from the TrueCar experiment.
Problem:
"Revenues and profits will fall short essentially because fewer consumers bought cars through TrueCar in the second quarter."
Why?:
“We had a lot of prospects this quarter... We had enough to hit our numbers, we believe; we just didn’t close enough."
What's wrong?
"we have to invest more in the [TrueCar] experience to turn those prospects into unit sales.”
Ouch. The TrueCar model is weaker than expected. No PR can fix this. This maybe Scott Painter's greatest test ever.
