I've been happy to see that they've been working to repair their image and relationship with dealers. https://dealerportal.truecar.com/pledge
They've moved away from their focus on price. When I customer goes through the process they're told the 3 closest dealers to them then shown about 8-10 vehicles that match what they're looking for. A price is listed, but the focus is on the vehicle and how closely they match what the user built.
In addition, they've relaxed their return policy. If a customer pulls up TrueCar in our showroom and we had them logged in our CRM, we can get credit again.
You'll also see that they've stopped disclosing dealer cash to the customer. It's up to the dealer to put that in their pricing.
Also they've stopped masking the customer's email address. For our group, that's 427 people last month I can market to until they click that unsubscribe button.
I haven't been the biggest TrueCar fan, in fact at a previous dealer I built content on our site to discourage customers' use of it. At this group however, we see a significant positive ROI and all the changes are a step in the right direction. I'm not going to dare give investment advice either, but I can say that we're happier with them for what that's worth.
