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Aaron No matter how good and/or easy to use any CRM is it can only be as effective as the people using it. What I am trying to say is that if you are the only person in the dealership using the very best CRM it still wont be effective unless you have universal buy-in from the rest of the team. It sounds like you are using 2 CRM systems, I cant imagine how much trouble that must be. Is there one or the other that gets used by others in your store? I think the first step would be to chose one of the systems you currently have in place and than reaching out to that vendor and getting some training for the entire staff. I would think your GM/DP would back you on this plan as you are probably going to end up saving them $$$ by moving to a single system and often times that goes a long way towards making sure everyone in the dealership "buys-in". There are a number of really good trainers that frequent this site and I am sure they would be happy to help as well.
Aaron
No matter how good and/or easy to use any CRM is it can only be as effective as the people using it. What I am trying to say is that if you are the only person in the dealership using the very best CRM it still wont be effective unless you have universal buy-in from the rest of the team. It sounds like you are using 2 CRM systems, I cant imagine how much trouble that must be. Is there one or the other that gets used by others in your store? I think the first step would be to chose one of the systems you currently have in place and than reaching out to that vendor and getting some training for the entire staff. I would think your GM/DP would back you on this plan as you are probably going to end up saving them $$$ by moving to a single system and often times that goes a long way towards making sure everyone in the dealership "buys-in". There are a number of really good trainers that frequent this site and I am sure they would be happy to help as well.
