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We use MakeMyDeal at our two dealerships and I think the best thing that MakeMyDeal does is make your dealership more transparent.  It is like any tool that you use in that, if you don't use it properly, it won't benefit you.  Make sure you have the process and procedures in place to handle MakeMyDeal.  Just a heads up, customers are very impatient so make sure you get back to them as soon as possible with a counter offer.  If not they will be calling your dealership or emailing. Many times they use MakeMyDeal as well as another contact method so make sure you are paying attention to that in your CRM.  I do believe that it adds credit to your dealerships transparency and makes your dealership look like someone they want to do business with.  I like it and for the small investment that you make for the product it is well worth it.  I could write an article (shoot, maybe a small book) on best practices but, in a nut shell, like they used to say in the alka seltzer commercial, "TRY IT, YOU'LL LIKE IT!"  Am I dating myself now?


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