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Here's how I look at our world in 2015.A dealer's site has 2 tasks.Help shoppers land on a car.Help motivate shoppers to come to the store.99.9% of car shoppers have a zillion questions that are too hard to figure out on the internet. THEY WANT TO COME INTO YOUR STORE to 'close the information gaps'. Any tool that helps a shopper stay on your site longer AND helps the shopper visualise a productive visit at your store is a great goal.IMO, I'd want to know: "for those shoppers that came into my store that were using MMD, was MMD a tool that helped them to come to your store? Would they have come to your store anyways?If MMD passes this test, what are the top 3 MMD shopper problems? Can you work with your sales team to help them to be better prepared? Can MMD supply you with word tracks?HTHJoe
Here's how I look at our world in 2015.
A dealer's site has 2 tasks.
99.9% of car shoppers have a zillion questions that are too hard to figure out on the internet. THEY WANT TO COME INTO YOUR STORE to 'close the information gaps'. Any tool that helps a shopper stay on your site longer AND helps the shopper visualise a productive visit at your store is a great goal.
IMO, I'd want to know: "for those shoppers that came into my store that were using MMD, was MMD a tool that helped them to come to your store? Would they have come to your store anyways?
If MMD passes this test, what are the top 3 MMD shopper problems? Can you work with your sales team to help them to be better prepared? Can MMD supply you with word tracks?
HTH
Joe
