Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
I'm not sure I see how a product like this brings about more transparency. Let's take the piece that most people "say they dislike" and bring it online. Too soon?Looking at what [USER=5797]@BHavican[/USER] wrote (nice response Bill), you have to wonder if a service like this does more harm than good. So much is happening inside the customers head head while navigating through your dealers website. SO MUCH has an influence on whether the customer becomes a physical lead or not (even a form lead needs to become a physically lead at some point.)Services like this and most of the vendors in our industry get quotes from other dealers using their product. I only know a hand full of dealers (mostly in this community) that I would take word on a recommendation for a product. Even then I would question a bit.I want to know what the customer thinks... How does the customer truly interact with a service like this. What's going through their head? What type of customer goes through the process and uses the tool all the way to a point that it becomes an asset for the consumer and dealer?Who gives a shit what we (dealers) think it will do. What does it do for the customer to help them take the next step in choosing your dealership?
I'm not sure I see how a product like this brings about more transparency. Let's take the piece that most people "say they dislike" and bring it online. Too soon?
Looking at what [USER=5797]@BHavican[/USER] wrote (nice response Bill), you have to wonder if a service like this does more harm than good. So much is happening inside the customers head head while navigating through your dealers website. SO MUCH has an influence on whether the customer becomes a physical lead or not (even a form lead needs to become a physically lead at some point.)
Services like this and most of the vendors in our industry get quotes from other dealers using their product. I only know a hand full of dealers (mostly in this community) that I would take word on a recommendation for a product. Even then I would question a bit.
I want to know what the customer thinks... How does the customer truly interact with a service like this. What's going through their head? What type of customer goes through the process and uses the tool all the way to a point that it becomes an asset for the consumer and dealer?
Who gives a shit what we (dealers) think it will do. What does it do for the customer to help them take the next step in choosing your dealership?
