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I think that all of these systems are in the "early days". One goal that I would have for anything like this, is that consumers wouldn't have to complete the entire process, but they could do what they wanted from home, get the answers that they wanted, and pick it back up seamlessly at the the dealership -- I know, it's a lot to wish for.[USER=9073]@mattingly77[/USER] , I think you may benefit from looking at this differently; 'Leads' are all about harvesting consumer information while MakeMyDeal is about helping move the consumer closer to buying - clearing obstacles from their path if you will.
I think that all of these systems are in the "early days". One goal that I would have for anything like this, is that consumers wouldn't have to complete the entire process, but they could do what they wanted from home, get the answers that they wanted, and pick it back up seamlessly at the the dealership -- I know, it's a lot to wish for.
[USER=9073]@mattingly77[/USER] , I think you may benefit from looking at this differently; 'Leads' are all about harvesting consumer information while MakeMyDeal is about helping move the consumer closer to buying - clearing obstacles from their path if you will.
