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I understand where the owner is coming from and my suggestion is to cut the $1800 3rd party vendor. That's a nice chunk of change each month to put to use on something more effective. I recommend NOT putting money into SEM, especially on Cobalt sites (their conversion rate is inferior relative to the competition). In my opinion, you could get much more for your money investing in social marketing to help capture more of the existing market around you.Looking at your site, you could probably toss live chat on there for a few hundred bucks a month and help with your current conversion. Also, this might be a bit unconventional but you might be able to negotiate with existing vendors to find more money for your budget.I'll think of some ideas around the social marketing program and respond again. The reason I say put your money into social over SEM is that SEM is pretty saturated and highly competitive already, while theres more room for growth in social marketing and advertising.
I understand where the owner is coming from and my suggestion is to cut the $1800 3rd party vendor. That's a nice chunk of change each month to put to use on something more effective. I recommend NOT putting money into SEM, especially on Cobalt sites (their conversion rate is inferior relative to the competition). In my opinion, you could get much more for your money investing in social marketing to help capture more of the existing market around you.
Looking at your site, you could probably toss live chat on there for a few hundred bucks a month and help with your current conversion. Also, this might be a bit unconventional but you might be able to negotiate with existing vendors to find more money for your budget.
I'll think of some ideas around the social marketing program and respond again. The reason I say put your money into social over SEM is that SEM is pretty saturated and highly competitive already, while theres more room for growth in social marketing and advertising.
